“His hawking of testicle tanning is a veil for a culture war narrative, not as a feasible solution to a medical problem,” says Nikki McCann Ramírez, an associate research director at the progressive media watchdog organization Media Matters for America (full disclosure: I worked at Media Matters between 20). In short, the video’s not actually about the benefits of sunshine on one’s scrotum at all. This theme of social collapse is a mainstay of Carlson’s Fox News show, with immigration, LGBTQ rights, and the battles against racism and sexism are all framed as threats that must be beaten back to maintain Carlson’s preferred patriarchal social order. A separate clip features Carlson referring to “the total collapse of testosterone levels in American men” as “one of the biggest stories of our lifetimes.”Īs ridiculous and easily mocked as these videos are, they represent an ascendent ideology on the right and an extension of Carlson’s long-standing belief that there is a war on masculinity that threatens to destroy society itself. The ones from Tucker Carlson’s forthcoming show, “ The End of Men ,” where shirtless men grill, chop wood, and fire guns - and stand in front of some sort of testicle-tanning device with his arms outstretched.